PRIVACY POLICY

LATENTFORM.

Last updated: 20/03/2026

LATENTFORM respects your privacy and is committed to protecting the personal information of collectors, clients, and visitors. This Privacy Policy outlines how personal information is collected, used, stored, and disclosed in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Collection of Personal Information

LATENTFORM may collect personal information necessary to provide fine art works, editions, and related services, including:

  • Name

  • Email address

  • Billing and shipping address

  • Contact details

  • Purchase and order history

  • Correspondence and enquiries

We may also collect limited technical information when you visit our website, including IP address, device and browser data, and site usage analytics.

How Personal Information Is Collected

Personal information is collected when you:

  • Purchase artworks or editions through our website

  • Make an enquiry or correspond with LATENTFORM

  • Subscribe to communications or updates

  • Browse our website, where cookies and analytics tools are used

Purpose of Collection

Personal information is collected solely for legitimate business purposes, including:

  • Processing and fulfilling artwork orders

  • Arranging shipping and delivery

  • Communicating regarding purchases or enquiries

  • Providing client support and aftercare

  • Maintaining accurate records

  • Improving our website and services

  • Sending communications where consent has been provided

  • Meeting legal and regulatory obligations

Storage and Security

LATENTFORM takes reasonable steps to safeguard personal information from misuse, loss, unauthorised access, modification, or disclosure.

Personal information is stored securely using reputable third-party platforms for website hosting, payment processing, communications, and analytics. While no system can guarantee absolute security, we apply appropriate safeguards to protect the integrity of all information entrusted to us.

Disclosure of Personal Information

Personal information may be disclosed only where necessary to operate our business, including to:

  • Payment processors

  • Shipping and logistics partners

  • Email and communication platforms

  • Analytics and performance services

LATENTFORM does not sell, rent, or trade personal information.

Overseas Disclosure

Some service providers engaged by LATENTFORM may store or process personal information outside Australia. Where this occurs, reasonable steps are taken to ensure that such recipients handle personal information in a manner consistent with Australian privacy standards.

Access and Correction

You may request access to personal information held by LATENTFORM and request corrections if the information is inaccurate, incomplete, or out of date. Requests can be made using the contact page.

Marketing Communications

Where you have elected to receive communications, you may opt out at any time using the unsubscribe link provided or by contacting us directly.

Cookies

Our website uses cookies and similar technologies to support functionality and analyse usage. You may disable cookies via your browser settings, noting that some site features may be affected.

Complaints

If you believe that LATENTFORM has breached the Australian Privacy Principles or mishandled personal information, please contact us so we may address your concerns promptly.

If the matter is not resolved to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to This Policy

This Privacy Policy may be updated periodically. The most current version will always be available on the LATENTFORM website.

Contact

For privacy-related enquiries, access requests, or complaints, please contact:

LATENTFORM
Email: latentformprints@gmail.com